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	<title>design tavern &#187; Evelin Kasikov</title>
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		<title>Printed Matter &#8211; Evelin Kasikov</title>
		<link>http://www.designtavern.com/2009/05/printed-matter-evelin-kasikov/</link>
		<comments>http://www.designtavern.com/2009/05/printed-matter-evelin-kasikov/#comments</comments>
		<pubDate>Tue, 26 May 2009 07:44:39 +0000</pubDate>
		<dc:creator>Melinda</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Designer]]></category>
		<category><![CDATA[Evelin Kasikov]]></category>
		<category><![CDATA[lithography]]></category>
		<category><![CDATA[London]]></category>

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		<description><![CDATA[Evelin Kasikov is an Estonian-born, London-based designer who explores the boundary between craft and print by incorporating stitches into print works. Having studied traditional printmaking techniques (intaglio, letterpress and lithography), Kasikov now works predominantly in editorial and book design (notably, for the ever-impressive Phaidon list). Kasikov describes her latest project, Printed Matter, as ‘an investigation [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span><a title="evelinkasikov.com" href="http://evelinkasikov.com/" target="_blank">Evelin Kasikov</a> is an Estonian-born, London-based designer who explores the boundary between craft and print by incorporating stitches into print works.</span></p>
<p class="MsoNormal"><span><img class="aligncenter size-full wp-image-2447" src="http://www.designtavern.com/wp-content/uploads/2009/05/frontpage.jpg" alt="frontpage" width="403" height="465" /><br />
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<p class="MsoNormal"><span>Having studied traditional printmaking techniques (intaglio, letterpress and lithography), Kasikov now works predominantly in editorial and book design (notably, for the ever-impressive <a title="Phaidon" href="http://www.phaidon.com" target="_blank">Phaidon</a> list).</span></p>
<p class="MsoNormal"><span lang="EN-US">Kasikov describes her latest project, Printed Matter, as ‘an investigation into the relationship between tactile and visual perception, seeing and touching.’</span></p>
<p class="MsoNormal"><span lang="EN-US"> <img class="aligncenter size-full wp-image-2454" src="http://www.designtavern.com/wp-content/uploads/2009/05/printed_matter41.jpg" alt="printed_matter41" width="600" height="434" /></span></p>
<p class="MsoNormal">
<div id="attachment_2455" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2455" src="http://www.designtavern.com/wp-content/uploads/2009/05/duotone1.jpg" alt="Duotone" width="600" height="412" /><p class="wp-caption-text">Duotone</p></div>
<div id="attachment_2456" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2456" src="http://www.designtavern.com/wp-content/uploads/2009/05/monotone1.jpg" alt="monotone1" width="600" height="412" /><p class="wp-caption-text">Monotone</p></div>
<p class="MsoBodyText"><span lang="EN-US"><span lang="EN-US">Printed Matter consists of ‘</span><span lang="EN-US">hand embroidery based on the analysis of optical mixture and colour printing processes.’ </span>I love how the individual stitches represent CMYK, adding a tactile third dimension to print work. </span></p>
<div id="attachment_2457" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2457" src="http://www.designtavern.com/wp-content/uploads/2009/05/printed_matter3.jpg" alt="printed_matter3" width="600" height="434" /><p class="wp-caption-text">Printed Matter</p></div>
<p class="MsoBodyText"><span lang="EN-US">Printed Matter comprises four thematic books: Process, Element, Type and Image, which fit together to form a cohesive whole.</span></p>
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<div id="attachment_2460" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2460" src="http://www.designtavern.com/wp-content/uploads/2009/05/process11.jpg" alt="Process" width="600" height="434" /><p class="wp-caption-text">Process</p></div>
<div id="attachment_2459" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2459" src="http://www.designtavern.com/wp-content/uploads/2009/05/element1.jpg" alt="element1" width="600" height="434" /><p class="wp-caption-text">Element</p></div>
<div id="attachment_2461" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2461" src="http://www.designtavern.com/wp-content/uploads/2009/05/typebook8.jpg" alt="Type" width="600" height="372" /><p class="wp-caption-text">Type</p></div>
<div id="attachment_2462" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2462" src="http://www.designtavern.com/wp-content/uploads/2009/05/typebook4.jpg" alt="Type" width="600" height="372" /><p class="wp-caption-text">Type</p></div>
<div id="attachment_2463" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2463" src="http://www.designtavern.com/wp-content/uploads/2009/05/imagebook1i-1.jpg" alt="Image" width="600" height="346" /><p class="wp-caption-text">Image</p></div>
<div id="attachment_2464" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2464" src="http://www.designtavern.com/wp-content/uploads/2009/05/imagebook1e.jpg" alt="Image" width="600" height="346" /><p class="wp-caption-text">Image</p></div>
<p><span>The trend of incorporating a handmade, crafted element into graphics is still going strong, but Kasikov’s work has a quiet, mature intricacy that transcends contemporary fashions. </span></p>
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<div id="attachment_2465" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-2465" src="http://www.designtavern.com/wp-content/uploads/2009/05/printed_matter1-1.jpg" alt="Printed Matter" width="600" height="434" /><p class="wp-caption-text">Printed Matter</p></div>
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